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Insurance for Home Staging Companies

By John Matthews

“Hope for the best, but plan for the worst.” This is definitely the role insurance will play in the life of your home staging business. I have had several new and experienced staging professionals ask for my input recently, so in this article I am going to share some of the insurance policies we have in place at White Orchid Interiors.

Advertising in Staged Homes

By John Matthews

How do you get the word out about your home staging company? Do you advertise online, directly in real estate offices, or with flyers in the homes you have staged? We often encounter real estate agents or homeowners that are reluctant to let us market or advertise our staging services within our staged homes. Can we find a common ground?

Send Me Photos of Each Piece, Please!

By John Matthews

Have you ever had a real estate agent or homeowner ask that question? You have worked hard to win the client’s trust. You have previewed the property and sent over a detail proposal for home staging services. You even included example photos of your work in a home that is similar in price or design style … and then you receive that specific request: “Can you send me a photo of each furniture piece you intend to use to stage my home?” This classic question poses several challenges, however, including some of the following touch points.

Home Staging Costs – Pricing 101

By Lauren Matthews

Lauren Matthews – Design Director for White Orchid Interiors – discusses one of the hottest topics among home staging industry insiders. We have all asked this seemingly difficult and frustrating question, “How do I price a project to account for my time, my inventory and other expenses involved in running my home staging business?” Well, look no further and stay tuned to future posts for additional insights on how to price home staging projects.